Automating Your Return Process
Return Automation Guide
Automate repetitive return tasks to save time, reduce errors, and provide faster customer service. Businesses using automation process returns 5x faster.
Benefits of Return Automation
| Benefit | Impact |
|---|---|
| Faster processing | Minutes instead of days |
| Consistent experience | Same process every time |
| Reduced errors | No manual data entry mistakes |
| Lower costs | 70% less staff time per return |
| Better satisfaction | Quick resolutions |
| Scalability | Handle 10x volume without 10x staff |
Automation Features in atoship
1. Auto-Approval Rules
Set conditions for automatic return approval without human review:
Basic Rules:
IF order_value < $50
AND return_reason IN ["too_small", "too_large", "changed_mind"]
AND days_since_delivery < 30
THEN auto_approve
Advanced Rules:
IF customer_lifetime_value > $500
OR customer_tier = "VIP"
THEN auto_approve (any reason)
IF product_category = "electronics"
AND return_reason = "defective"
THEN require_photo AND auto_approve
Configuration:
- Go to Settings → Returns → Automation Rules
- Click "Add Rule"
- Set conditions (order value, reason, customer tier, etc.)
- Set actions (approve, require photo, route to review)
- Test with sample returns
- Enable rule
2. Automatic Label Generation
Generate labels immediately upon approval:
Settings:
- Enable "Auto-generate label on approval"
- Set default carrier preference (e.g., cheapest, USPS, fastest)
- Choose label type (prepaid, pay-on-use, QR code)
- Configure delivery method (email, SMS, both)
Smart Carrier Selection:
IF package_weight < 1 lb → USPS Ground Advantage
IF package_weight 1-5 lbs → Compare USPS vs UPS, choose cheapest
IF customer_state IN ["CA", "NV", "AZ", "OR", "WA"] → Consider OnTrac
3. QR Code Auto-Delivery
Automatically send QR codes via:
- Email (with drop-off location finder)
- SMS (direct link to QR code)
- Both (redundancy for important returns)
{
"delivery_method": "email_and_sms",
"email_template": "return_qr_code",
"sms_message": "Your return QR code is ready: {{qr_url}}",
"include_dropoff_map": true
}
4. Auto-Refund Processing
Automatically process refunds when conditions are met:
Trigger Options:
- Return delivered and scanned
- Inspection completed (if required)
- Waiting period passed (e.g., 24 hours)
- Manager approval (for high value)
Refund Destinations:
- Original payment method
- Store credit (optional bonus)
- Wallet balance
Payment Processor Integration:
- Stripe (automatic)
- PayPal (automatic)
- Shopify Payments (automatic)
- Square (automatic)
5. Status Update Webhooks
Trigger external actions based on return status:
{
"event": "return.delivered",
"webhook_url": "https://yourapp.com/webhooks/return",
"actions": [
"create_inspection_task",
"notify_warehouse_slack",
"update_inventory_status",
"start_refund_timer"
]
}
Building Automation Workflows
Basic Workflow (Recommended Start)
1. Customer requests return
↓
2. Auto-check eligibility (within window, item eligible)
↓ Pass
3. Auto-approve if meets criteria
↓
4. Auto-generate pay-on-use QR code
↓
5. Auto-email + SMS to customer
↓
6. [Customer drops off package]
↓
7. Package delivered notification
↓
8. Auto-start 24-hour inspection window
↓
9. Auto-process refund after inspection
↓
10. Auto-email refund confirmation
Advanced Workflow (High Volume)
Add conditional paths:
VIP Fast-Track:
- VIP customers skip inspection
- Refund on delivery confirmation
- Priority support queue
High-Value Review:
- Orders >$200 require manual approval
- Photo documentation required
- Manager notification
Fraud Detection:
- Flag customers with >3 returns in 30 days
- Flag returns >$500
- Route to review queue
Inventory Intelligence:
- Auto-restock items in good condition
- Route damaged items to liquidation
- Update inventory counts in real-time
Integration Automations
Shopify
// Shopify webhook → atoship
// When order is returned in atoship:
{
"shopify_actions": [
"update_order_status",
"adjust_inventory",
"add_order_note",
"trigger_email_flow"
]
}
Available Actions:
- Update order financial status
- Add return tags to order
- Adjust inventory counts
- Trigger Klaviyo/Mailchimp flows
WooCommerce
- Auto-sync return status to order notes
- Update order status to "Refunded"
- Adjust stock quantities
- Trigger email automations
Email & SMS (Klaviyo/Mailchimp)
Triggers available:
- return.requested
- return.approved
- return.label_sent
- return.in_transit
- return.delivered
- return.refunded
Use for:
- Return confirmation flows
- "Did everything arrive?" follow-up
- Win-back campaigns after return
Help Desk (Zendesk/Freshdesk)
Auto-create ticket when:
- Return requires manual review
- Delivery exception occurs
- Customer disputes return status
- High-value return received
Auto-update ticket when:
- Return status changes
- Refund processed
Slack/Teams Notifications
#returns-alerts channel:
- High-value returns (>$500)
- Delivery exceptions
- Fraud flags
- Daily summary
#warehouse channel:
- Returns delivered
- Inspection assignments
Monitoring Automation Performance
Key Metrics Dashboard
| Metric | Target | Your Performance |
|---|---|---|
| Auto-approval rate | >80% | Track |
| Avg time to label | <5 min | Track |
| Avg time to refund | <48 hours | Track |
| Automation error rate | <1% | Monitor |
| Customer satisfaction | >4.5/5 | Survey |
Automation Reports
Navigate to Reports → Automation:
- Returns auto-approved vs manual
- Average processing time (automated vs manual)
- Rule trigger frequency
- Error and exception rates
- Cost savings estimate
Error Handling
Configure fallbacks:
- If auto-label fails → route to manual queue
- If payment processor error → retry 3x then alert
- If webhook fails → queue for retry
Getting Started with Automation
Week 1: Basic Setup
- Enable auto-approval for simple cases (<$50, standard reasons)
- Set up auto-label generation with pay-on-use
- Configure customer email notifications
Week 2: Expand Rules
- Add VIP fast-track rules
- Set up QR code + SMS delivery
- Enable auto-refund for delivered returns
Week 3: Integrate
- Connect to Shopify/WooCommerce
- Set up Slack notifications
- Configure help desk integration
Week 4: Optimize
- Review automation metrics
- Adjust rules based on performance
- Add advanced fraud detection