Amazon FBM Packaging Requirements: Avoid Fees and Protect Products

Why FBM Packaging Matters

Unlike FBA where Amazon handles packaging, FBM sellers are 100% responsible for:

• Product protection during transit
• Meeting carrier size/weight requirements
• Customer unboxing experience
• Avoiding damage claims

Amazon's FBM Packaging Guidelines

Basic Requirements:

• Package must withstand normal shipping handling
• Products must not be damaged on arrival
• No misleading packaging (don't make it look like Amazon)
• Proper labeling visible

Prohibited:

• Amazon-branded boxes (unless from Amazon)
• Deceptive packaging
• Inadequate protection

Package Sizing for FBM

Why Size Matters:

Carriers charge by:

Actual weight OR

Dimensional weight (whichever is greater)

DIM Weight Formula:

DIM Weight = (L × W × H) ÷ 139
Example:
Box: 18" × 14" × 10" = 2,520 cubic inches
2,520 ÷ 139 = 18.1 lbs DIM weight
If actual weight is 5 lbs, you pay for 18 lbs!

Right-Sizing Your Packages

Package Size Guide:

Pro Tip: Stock 4-5 box sizes to match products. Never ship a small item in a large box.

Packaging Materials Comparison

Cushioning Options

Air Pillows:

• Pros: Light, cheap, good protection
• Cons: Can pop, environmental concerns
• Best for: Void fill, light cushioning

Bubble Wrap:

• Pros: Excellent protection, versatile
• Cons: Cost, storage space
• Best for: Fragile items, electronics

Packing Paper:

• Pros: Recyclable, cheap, good for wrapping
• Cons: Less protection than bubble
• Best for: Glassware, ceramics (wrapped)

Foam Sheets:

• Pros: Great surface protection
• Cons: Higher cost
• Best for: Electronics, screens

Packing Peanuts:

• Pros: Good void fill
• Cons: Messy, environmental issues
• Best for: Avoid if possible

Category-Specific Packaging

Electronics:

• Anti-static bags required
• Foam corners/inserts
• Double-box for high value
• "Fragile" labels

Glass/Ceramics:

• Individual wrapping
• No item-to-item contact
• 3" cushioning minimum
• "Fragile" labels

Clothing/Soft Goods:

• Poly mailers usually sufficient
• Waterproof inner bag for premium
• Fold properly to minimize wrinkles

Cosmetics/Liquids:

• Leak-proof containers
• Seal in plastic bag
• Absorbent material around
• Keep upright if possible

Heavy Items (>10 lbs):

• Double-wall corrugated
• Reinforce corners
• Weight limit labels
• Bottom seam reinforcement

Avoiding Carrier Fees

Common Fee Triggers:

Carrier Size Limits:

Cost-Effective Packaging Strategy

Bulk Buying:

• Order boxes by 100+ bundles
• Negotiate with suppliers at volume
• Store efficiently (flat)

Sample Pricing (100 units):

Where to Source Packaging

Best Suppliers:

Free USPS Supplies:

• Priority Mail boxes (free)
• Flat Rate boxes (free)
• Priority tape (free)
• Order at usps.com/shop

Damage Claim Prevention

Best Practices:

Photo everything - Before sealing

Use appropriate carrier - Fragile = UPS/FedEx

Insure valuable items - Always for $100+

Track everything - Required for claims

Document packaging - Video if high value

Quality Control Checklist

Before Sealing: ☐ Correct item in box ☐ All components included ☐ Item wrapped/protected ☐ Adequate cushioning (shake test) ☐ No empty space (items can't move) ☐ Any required inserts (invoice, thank you)

Sealing: ☐ Strong tape on all seams ☐ H-taping for heavy items ☐ Label placed flat, readable ☐ No tape over barcodes

Branded vs Plain Packaging

Plain Packaging:

• Lower cost
• Generic experience
• Suitable for commodity products

Branded Packaging:

• Higher perceived value
• Better unboxing experience
• Encourages repeat purchases
• May reduce returns ("feels premium")

Hybrid Approach:

• Plain outer box
• Branded tissue paper/sticker inside
• Branded insert card
• Cost-effective brand presence

Sustainability Considerations

Eco-Friendly Options:

Customer perception: 54% of consumers prefer eco-friendly packaging.

Action Plan: Optimize Your Packaging

Week 1:

• Audit current packaging
• Calculate true costs
• Identify problem areas

Week 2:

• Source new suppliers
• Order samples
• Test new materials

Week 3:

• Implement changes
• Train staff
• Monitor damage claims

Ongoing:

• Review damage reports
• Optimize continuously
• Negotiate better pricing at volume

The Bottom Line

Proper FBM packaging:

• Reduces damage claims by 60-80%
• Improves customer reviews
• Avoids carrier surcharges
• Lowers overall shipping costs

Pair great packaging with discounted shipping through Atoship to maximize your FBM profitability.