Branded Tracking Page Setup: Enhance Customer Experience
Create a custom branded tracking page to keep customers engaged and reduce support inquiries.
Branded Tracking Page Setup: Enhance Customer Experience
A branded tracking page keeps customers on your site while providing shipping updates. Here's how to set one up effectively.
Why Branded Tracking?
Benefits
| Benefit | Impact |
|---|---|
| Brand consistency | Professional experience |
| Reduced WISMO | Fewer "where is my order" calls |
| Marketing opportunity | Cross-sell, promotions |
| Customer trust | Transparency |
Comparison
| Carrier Page | Branded Page |
|---|---|
| Generic carrier branding | Your brand |
| No cross-sell | Promotion opportunity |
| Leaves your site | Keeps on your site |
| Limited customization | Full control |
Essential Elements
Must-Have Features
| Element | Purpose |
|---|---|
| Tracking status | Current location |
| Estimated delivery | When to expect |
| Progress visualization | Visual timeline |
| Shipment details | Order reference |
| Contact info | Support if needed |
Nice-to-Have Features
| Element | Benefit |
|---|---|
| Product recommendations | Cross-sell |
| Review request | Post-delivery |
| Social share | Brand awareness |
| Return initiation | Convenience |
Page Design
Layout
[Your Logo]Order #12345 | [Order Details Link]
TRACKING STATUS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[●]━━━[●]━━━[○]━━━[○]━━━[○]
Ordered Shipped In Transit Out for Delivered
Delivery
📍 Current: In transit - Memphis, TN
🚚 Carrier: UPS Ground
📅 Estimated: March 15, 2026
TRACKING HISTORY
[Scan events with timestamps]
─────────────────────────────────
[Products you might like]
[Footer with support info]
Visual Design
| Element | Recommendation |
|---|---|
| Colors | Match brand |
| Logo | Prominent placement |
| Typography | Consistent with site |
| Mobile | Responsive design |
Implementation Options
Custom Development
Build your own:
- Full control over design
- Requires development resources
- Maintain carrier API integrations
- Host on your domain
Platform Solutions
| Platform | Implementation |
|---|---|
| Shopify apps | Parcel Panel, TrackingMore |
| WooCommerce | Various tracking plugins |
| BigCommerce | Apps available |
atoship Tracking Pages
atoship provides:
Multi-Carrier Support
Unified Experience
Show all carriers with consistent:
- Status terminology
- Progress visualization
- Timeline format
- Contact options
Carrier Coverage
Support tracking for:
- USPS
- UPS
- FedEx
- DHL
- Regional carriers
Customer Communication
Linking to Tracking
| Channel | Link Method |
|---|---|
| Button in notification | |
| SMS | Short link |
| Account | Order history |
| Chat | Quick access |
Proactive Updates
Push status changes:
- Shipped notification
- In transit updates
- Out for delivery
- Delivered confirmation
Analytics & Insights
Track Metrics
| Metric | Insight |
|---|---|
| Page views | Customer engagement |
| Check frequency | Anxiety level |
| Support clicks | Issue identification |
| Cross-sell clicks | Revenue opportunity |
Best Practices
Do
- Match brand identity
- Update in real-time
- Provide clear ETAs
- Offer support options
- Optimize for mobile
Don't
- Show too many ads
- Hide contact info
- Use confusing status terms
- Break mobile experience
Conclusion
A branded tracking page reduces support inquiries while keeping customers engaged with your brand. Use atoship's white-label tracking pages or build your own with consistent branding and helpful features.
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