case-studyjewelrycost-reduction
Case Study: How a Jewelry Brand Reduced Shipping Costs 40%
Learn how a handmade jewelry business optimized shipping for profitability.
January 9, 20261 min read24 views
Jewelry Brand Shipping Case Study
From $8 average shipping to under $5 per order.
The Challenge
| Metric | Before |
|---|---|
| Avg order value | $45 |
| Avg shipping cost | $8.20 |
| Shipping % of revenue | 18% |
| Return rate | 8% |
The Solution
1. Package Optimization
- Switched from boxes to padded mailers
- Cost reduction: $2.50 per package
- Used USPS First Class for orders under 13 oz
- Used Ground Advantage for heavier orders
- Switched to Atoship for commercial rates
- Additional 25% savings
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Avg shipping cost | $8.20 | $4.85 | -41% |
| Shipping % of revenue | 18% | 11% | -39% |
| Profit margin | 32% | 39% | +22% |
| Monthly savings | - | $840 | +$840 |
Key Takeaways
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