internationalpricingcurrency
Currency Conversion and Pricing for International Sales
Price products correctly for international markets with currency considerations.
January 9, 20261 min read22 views
International Pricing Strategy
Optimize pricing for global customers.
Currency Considerations
| Factor | Impact |
|---|---|
| Exchange rates | Daily fluctuation |
| Conversion fees | 2-4% typically |
| Local pricing | Psychological impact |
| Rounding | Cultural preferences |
Pricing Strategies
| Strategy | Pros | Cons |
|---|---|---|
| US price + shipping | Simple | Sticker shock |
| Local currency | Better UX | Rate risk |
| DDP pricing | Best UX | Complex |
Platform Fees
| Platform | Currency Fee |
|---|---|
| PayPal | 3-4% |
| Stripe | 1% + conversion |
| Wise | 0.5-1% |
Sample Pricing (USD 50 Product)
| Market | Strategy | Local Price |
|---|---|---|
| UK | Cost + margin | £45.00 |
| EU | DDP included | €55.00 |
| Canada | Parity | CAD 65.00 |
| Australia | Premium | AUD 75.00 |
Best Practices
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