Shipping Notification Emails: Best Practices & Templates
Design effective shipping notification emails that inform customers and enhance their delivery experience.
Shipping Notification Emails: Best Practices & Templates
Shipping notification emails are your most-opened messages. Here's how to make them informative and engaging.
Email Types
Transactional Shipping Emails
| Trigger | |
|---|---|
| Order confirmation | Order placed |
| Shipping confirmation | Label created |
| In transit update | Optional |
| Out for delivery | Carrier notification |
| Delivered | Delivery confirmation |
Open Rates
| Email Type | Avg Open Rate |
|---|---|
| Shipping confirmation | 60-80% |
| Delivery notification | 55-70% |
| Regular marketing | 15-25% |
Essential Elements
Shipping Confirmation
| Element | Required? |
|---|---|
| Order number | Yes |
| Tracking number | Yes |
| Tracking link | Yes |
| Carrier name | Yes |
| Items shipped | Yes |
| Estimated delivery | Highly recommended |
| Ship address | Recommended |
Subject Lines
| Good | Why |
|---|---|
| "Your order has shipped! 📦" | Clear, emoji attention |
| "Order #12345 is on its way" | Specific, clear |
| "Track your package from [Brand]" | Action-oriented |
Email Templates
Shipping Confirmation
Subject: Your order has shipped! Track it now 📦Hi [Name],
Great news! Your order #[Order Number] is on its way.
📦 TRACK YOUR PACKAGE
[Track Button → Tracking URL]
Tracking: [Tracking Number]
Carrier: [Carrier Name]
Estimated Delivery: [Date]
ITEMS SHIPPED
• [Product 1] x [Qty]
• [Product 2] x [Qty]
SHIPPING TO
[Address]
Need help? Reply to this email or visit [Support Link]
Thanks for shopping with us!
[Brand Name]
Delivered Confirmation
Subject: Your package was delivered! ✅Hi [Name],
Your order #[Order Number] has been delivered.
✅ DELIVERED
[Date & Time]
[Delivery Location]
How did we do? [Review Link]
Need to return something? [Returns Link]
Thanks for shopping with us!
[Brand Name]
Design Best Practices
Layout
| Section | Priority |
|---|---|
| Tracking button | Highest - above fold |
| Tracking details | High |
| Items shipped | Medium |
| Address | Low |
| Cross-sell | Optional |
Mobile Optimization
| Element | Mobile Consideration |
|---|---|
| Track button | Large, tappable |
| Text | Readable without zoom |
| Width | Single column |
| Images | Optimized size |
Personalization
Dynamic Content
| Variable | Example |
|---|---|
| Name | Hi [First Name] |
| Order number | Order #[Order ID] |
| Products | [Product List] |
| ETA | Arriving [Day, Date] |
| Carrier | Via [Carrier Name] |
Segmentation
| Segment | Variation |
|---|---|
| First-time customer | Welcome message |
| VIP customer | Thank you for loyalty |
| Express shipping | Expedited confirmation |
Timing Strategy
When to Send
| Event | When to Email |
|---|---|
| Order placed | Immediately |
| Shipped | Same day, within hours |
| In transit | Optional (long transit) |
| Out for delivery | Morning of delivery |
| Delivered | Within hour of delivery |
Cross-Sell Opportunities
What to Include
| Approach | Risk Level |
|---|---|
| Related products | Low risk |
| Review request | Low risk |
| Referral program | Medium |
| Hard sell | High risk |
Placement
- Below tracking information
- After main message
- Clearly separated
- Optional/subtle
Deliverability
Best Practices
| Factor | Best Practice |
|---|---|
| From address | Recognizable sender |
| Subject line | Clear, not spammy |
| HTML/text | Include both versions |
| Authentication | SPF, DKIM, DMARC |
atoship Email Features
Automated notifications:
Conclusion
Shipping notification emails are critical customer touchpoints. Make them informative, on-brand, and mobile-friendly. Use atoship for automated notifications that enhance your customer experience.
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