Shipping to UK from US: VAT and Customs Explained

Taking your brand global is a huge milestone. However, shipping internationally—especially to the UK—can be daunting. Customs forms, duties, taxes, and restricted items can cause headaches if not handled correctly.

This guide simplifies the process of shipping to the UK, helping you expand your market with confidence.

Why Sell to the UK?

the UK represents a massive opportunity for US-based merchants. High internet penetration, English proficiency (in many cases), and a hunger for American brands make it a prime target for expansion.

Key Considerations

1. Customs & Duties (DDP vs. DDU)

• DDU (Delivered Duty Unpaid): The customer pays taxes upon arrival. This often leads to refused packages and angry customers.
• DDP (Delivered Duty Paid): You collect taxes at checkout and pay them upfront. This provides a seamless "Amazon-like" experience.

Recommendation: Aim for DDP whenever possible to improve conversion rates.

2. Required Documentation

You will need a Commercial Invoice. It must include:

• Description of goods (be specific!).
• HS Code (Harmonized System Code).
• Country of Origin.
• Value of each item.

Tip: Atoship automatically generates these forms based on your product data.

Best Carriers for the UK

Speed: DHL Express / FedEx International Priority

• Time: 2-4 Days.
• Cost: High.
• Use for: Urgent orders, high-value goods.

Balance: UPS Worldwide Saver

• Time: 3-5 Days.
• Cost: Medium-High.
• Use for: Reliable business shipping.

Economy: USPS International / GlobalPost

• Time: 7-21 Days.
• Cost: Low.
• Use for: Lightweight items, budget-conscious shoppers.

Prohibited Items

Before shipping, always check the specific import restrictions for the UK. Common bans include:

• Alcohol (without license).
• Certain food items.
• Weapons or tactical gear.

Conclusion

Shipping to the UK doesn't have to be complicated. With the right software, customs forms are automated, and rates are calculated instantly.

Start shipping globally today. Sign up for Atoship to access discounted international rates.