The Unboxing Experience: Branding Your Shipments

Shipping experience branding comes with a unique set of challenges. Unlike shipping a t-shirt or a book, experience branding requires special attention to packaging, carrier regulations, and insurance.

Whether you are a startup or an established brand, getting this right is critical to reducing breakage and returns.

Key Challenges with experience branding

Fragility/Spoilage: The risk of damage during transit is high.

Regulations: Carriers have strict rules about hazardous materials, liquids, or perishables.

Cost: Special packaging and expedited shipping increase costs significantly.

Packaging Best Practices

Your box is your first line of defense.

• Double Boxing: Essential for heavy or fragile items. Use the "box-in-a-box" method with 2 inches of cushioning in between.
• Cushioning: Biodegradable peanuts or air pillows. Avoid newspaper as it compresses easily.
• Labeling: Use "Fragile", "This Side Up", or "Perishable" stickers liberally.

Carrier Selection for experience branding

Not all carriers are created equal for this category.

• USPS: Often best for small, dense items.
• UPS/FedEx: Superior for heavier packages (> 20 lbs) or items requiring tracking chains.
• LTL Freight: Necessary if you are shipping bulk quantities or items over 150 lbs.

Insurance: Don't Ship Naked

Relying on the carrier's default $100 liability coverage is a gamble. For experience branding, we strongly recommend:

• Third-Party Insurance: Providers like Shipsurance (integrated with Atoship) offer cheaper rates and faster claims than carriers.
• Signature Confirmation: A must for high-value shipments to prevent "porch piracy".

Compliance Checklist

• [ ] Check carrier restricted items list.
• [ ] Ensure liquids are sealed in leak-proof bags.
• [ ] Remove old labels if reusing boxes.
• [ ] Include a packing slip inside the box.

Conclusion

Shipping experience branding successfully is a competitive advantage. When customers receive their items in perfect condition, they become loyal advocates for your brand.

Need help setting up rules for experience branding? Contact the Atoship support team for a free consultation.