Walmart Marketplace Shipping: Requirements & Best Practices

Walmart Marketplace has strict shipping standards. Here's how to meet their requirements and optimize your fulfillment.

Walmart Marketplace Overview

Platform Statistics

• 2nd largest US e-commerce retailer
• 120 million+ monthly visitors
• Strict standards for sellers
• Price matching mentality customers

Seller Requirements

Shipping Requirements

Ship Time Requirements

Shipping Service Levels

Setting Up Shipping

Shipping Templates

Seller Center → Settings → Shipping Templates
Create templates for:
Different product types
Various fulfillment locations
Service level options

Template Configuration

Carrier Selection

Approved Carriers

Walmart accepts:

• USPS
• UPS
• FedEx
• DHL
• OnTrac
• LSO

Carrier by Service Level

Free Shipping

Walmart Free Shipping Expectations

Walmart shoppers expect:

• Free shipping on orders $35+
• Competitive with Walmart.com
• Clear communication if not free

Strategy Options

Two-Day Shipping Program

TwoDay Delivery Requirements

Benefits

• "2-Day" tag on listings
• Higher visibility
• Increased conversions
• Compete with Prime

Performance Metrics

Key Metrics Monitored

Tracking Upload

Requirements:

• Upload within 24 hours of ship
• Use approved carrier
• Valid, scanning tracking number
• Updates visible to customer

Integration Options

Walmart API

Direct integration for:

• Order import
• Tracking upload
• Inventory sync
• Pricing updates

Third-Party Solutions

atoship Walmart Integration

Connect API: Automatic order sync

Compare rates: All carriers

Generate labels: Batch processing

Upload tracking: Automatic

Save money: Up to 89% off

Order Fulfillment

Daily Workflow

Morning:
Download new orders
Acknowledge orders in Seller Center
Pick and pack items
Afternoon:
Generate shipping labels (atoship)
Ship packages
Update tracking in Seller Center
Evening:
Verify all tracking uploaded
Check for issues
Monitor cancellation requests

Batch Processing

For volume:

Export all pending orders

Import to atoship

Batch generate labels

Print all at once

Bulk update tracking

Returns Handling

Walmart Return Policy

• 90-day return window (most items)
• Free returns for customers
• Seller funds return shipping (usually)
• Quick refund expected

Returns Process

Customer initiates return

You approve or dispute

Return label generated

Item returned

Refund processed

Reducing Returns

Competitive Pricing

Shipping in Price Strategy

Cost Calculation

Total Cost to Customer = Product Price + Shipping
Must be competitive with Walmart.com total

Common Challenges

Challenge 1: Meeting Two-Day

Solution: Use express services, set realistic zones

Challenge 2: High Return Rate

Solution: Better listings, quality packaging

Challenge 3: Tracking Issues

Solution: Use reliable carriers, upload same day

Challenge 4: Cost Management

Solution: Use atoship for best rates

Seller Performance

Maintaining Good Standing

Recovering Performance

If metrics drop:

Identify root cause

Create action plan

Submit to Walmart

Monitor improvement

Growth Strategies

Scaling on Walmart

Walmart Fulfillment Services (WFS)

Consider when:

• High volume achieved
• Want Prime-like badge
• Simplify operations

atoship Walmart Benefits

Optimize your Walmart shipping:

Order sync: Automatic import

Rate shopping: Compare all carriers

Batch labels: Handle volume

Tracking upload: Automatic to Walmart

Cost savings: Up to 89% off carriers

Conclusion

Walmart Marketplace success requires meeting strict shipping standards. Use appropriate carriers, upload tracking promptly, and maintain excellent metrics. atoship helps you access the best shipping rates, automate tracking, and stay competitive on pricing while meeting Walmart's requirements.