Wix Shipping Guide: How to Automate Fulfillment

Running an e-commerce store on Wix offers incredible freedom and design flexibility. However, the default shipping settings are often too basic for growing businesses.

To maximize profit and customer satisfaction, you need a robust shipping strategy that integrates seamlessly with Wix. This guide covers everything from setup to automation.

The Challenge of Shipping on Wix

Native shipping tools on Wix often come with limitations:

• Limited carrier selection.
• Retail postage rates (high costs).
• Manual tracking updates.
• Lack of return label generation.

Step 1: Connecting Carrier Accounts

The first step to professional fulfillment is moving away from the default settings. You should connect your own carrier accounts or use a shipping software that provides them.

• USPS: Good for lightweight items (< 1 lb).
• UPS/FedEx: Essential for heavier items and guaranteed delivery dates.
• DHL: The gold standard for international expansion.

Step 2: Automating Label Generation

Fulfilling orders one by one is a recipe for burnout. By integrating Atoship with Wix, you can:

Sync Orders: Automatically import unfulfilled orders.

Batch Print: Generate 100+ labels in one click.

Write Back: Automatically update the order status on Wix with the tracking number.

Best Practices for Wix Sellers

Offer Free Shipping Thresholds

Set a "Free Shipping over $50" rule. This increases Average Order Value (AOV) significantly.

Display Real-Time Rates

Don't overcharge or undercharge. Use dynamic rate calculation at checkout to show the customer exactly what the carrier charges you.

Branded Tracking

Stop sending customers to the carrier's boring tracking page. Direct them to a branded tracking page that features your logo and recommended products.

Recommended Tools

• Atoship: For label generation and rate shopping.
• AfterShip: For tracking updates.
• Returnly: For managing returns.

Conclusion

Mastering shipping on Wix is the key to scaling your store. By automating the manual work and accessing better rates, you turn logistics from a cost center into a competitive advantage.

Start shipping smarter on Wix with Atoship.