
Automating Shipping Workflows: From Order to Delivery Notification
Build end-to-end shipping automation. Connect your e-commerce platform, automate carrier selection, and send customer notifications automatically.

Shipping Automation Overview
Manual shipping processes don't scale. Automating workflows from order receipt to delivery notification reduces errors, saves time, and improves customer experience.
Automation Architecture
Key Components
| Component | Function | Tools |
|---|---|---|
| Order import | Pull orders from platform | API/Webhook |
| Address validation | Verify/correct addresses | Validation API |
| Rate shopping | Select best carrier | Shipping API |
| Label generation | Create shipping labels | Shipping API |
| Tracking | Monitor delivery status | Webhooks |
| Notifications | Update customers | Email/SMS |
Order Import Automation
E-commerce Platform Integration
| Platform | Method | Frequency |
|---|---|---|
| Shopify | Webhook/API | Real-time |
| WooCommerce | Webhook/API | Real-time |
| BigCommerce | Webhook | Real-time |
| Amazon | SP-API | Polling (15 min) |
| eBay | API | Polling (15 min) |
Order Webhook Handler
// Shopify order webhook
app.post('/webhooks/shopify/order', async (req, res) => {
const order = req.body; // Validate webhook
if (!verifyShopifyHmac(req)) {
return res.status(401).send('Invalid');
}
// Queue for processing
await orderQueue.add({
orderId: order.id,
platform: 'shopify',
data: order
});
res.status(200).send('OK');
});
Batch Order Import
// Scheduled order import
const importOrders = async () => {
const platforms = ['shopify', 'amazon', 'ebay']; for (const platform of platforms) {
const orders = await fetchUnshippedOrders(platform);
for (const order of orders) {
await processOrder(order);
}
}
};
// Run every 15 minutes
cron.schedule('/15 *', importOrders);
Address Validation Automation
Validation Flow
const validateOrderAddress = async (order) => {
const result = await addressApi.validate(order.shipping_address); if (result.valid) {
// Use corrected address
return {
...order,
shipping_address: result.corrected_address,
address_validated: true
};
}
// Flag for manual review
await flagForReview(order, 'invalid_address', result.errors);
return null;
};
Address Correction Rules
| Scenario | Action |
|---|---|
| Minor correction (apt #) | Auto-correct |
| Zip code mismatch | Prompt for confirmation |
| Invalid address | Hold for manual review |
| PO Box restriction | Alert if carrier requires |
Carrier Selection Automation
Rule-Based Selection
const selectCarrier = async (order) => {
const rates = await shippingApi.getRates(order); // Apply business rules
const filteredRates = rates.filter(rate => {
// Weight restrictions
if (order.weight > 70 && rate.carrier === 'usps') return false;
// Service level requirements
if (order.priority === 'express' && rate.days > 3) return false;
// Carrier preferences
if (order.destination.country !== 'US' && rate.carrier === 'usps') {
return order.value < 100; // USPS for low-value international
}
return true;
});
// Sort by cost
return filteredRates.sort((a, b) => a.rate - b.rate)[0];
};
Selection Criteria Matrix
| Criteria | Weight | Example |
|---|---|---|
| Cost | 40% | Lowest rate |
| Speed | 30% | Days to delivery |
| Reliability | 20% | Carrier history |
| Customer preference | 10% | Selected at checkout |
Label Generation Automation
Automated Label Creation
const processOrderForShipping = async (order) => {
try {
// 1. Validate address
const validatedOrder = await validateOrderAddress(order);
if (!validatedOrder) return; // 2. Select carrier
const selectedRate = await selectCarrier(validatedOrder);
// 3. Create label
const label = await shippingApi.createLabel({
order: validatedOrder,
rate: selectedRate
});
// 4. Update order with tracking
await updateOrderTracking(order.id, {
carrier: label.carrier,
trackingNumber: label.tracking_number,
labelUrl: label.label_url
});
// 5. Notify customer
await sendShipmentNotification(order, label);
return label;
} catch (error) {
await handleShippingError(order, error);
}
};
Batch Label Processing
const processBatchLabels = async (orders) => {
const results = {
successful: [],
failed: []
}; // Process in parallel with concurrency limit
const chunks = chunkArray(orders, 10);
for (const chunk of chunks) {
const promises = chunk.map(order =>
processOrderForShipping(order)
.then(label => results.successful.push({ order, label }))
.catch(error => results.failed.push({ order, error }))
);
await Promise.all(promises);
}
// Generate batch report
return generateBatchReport(results);
};
Tracking and Status Updates
Webhook-Based Tracking
// Tracking webhook handler
app.post('/webhooks/tracking', async (req, res) => {
const event = req.body; const order = await findOrderByTracking(event.tracking_number);
switch (event.status) {
case 'in_transit':
await updateOrderStatus(order.id, 'shipped');
break;
case 'out_for_delivery':
await sendDeliveryDayNotification(order);
break;
case 'delivered':
await markOrderDelivered(order.id);
await sendDeliveryConfirmation(order);
break;
case 'exception':
await handleDeliveryException(order, event);
break;
}
res.status(200).send('OK');
});
Polling Fallback
// For carriers without webhooks
const pollTrackingUpdates = async () => {
const activeShipments = await getActiveShipments(); for (const shipment of activeShipments) {
const status = await shippingApi.getTracking(shipment.tracking_number);
if (status.updated_at > shipment.last_update) {
await processTrackingUpdate(shipment, status);
}
}
};
// Run every hour
cron.schedule('0 ', pollTrackingUpdates);
Customer Notification Automation
Notification Triggers
| Event | Notification | Channel |
|---|---|---|
| Label created | Shipment confirmation | |
| First scan | Package in transit | |
| Out for delivery | Delivery day alert | SMS |
| Delivered | Delivery confirmation | |
| Exception | Issue notification | Email + SMS |
Email Template System
const sendShipmentNotification = async (order, label) => {
const template = 'shipment_confirmation'; await emailService.send({
to: order.customer.email,
template,
data: {
customerName: order.customer.name,
orderNumber: order.number,
trackingNumber: label.tracking_number,
carrier: label.carrier,
trackingUrl: generateTrackingUrl(label),
estimatedDelivery: label.estimated_delivery,
items: order.line_items
}
});
};
Error Handling and Recovery
Error Categories
| Category | Action | Escalation |
|---|---|---|
| Address error | Queue for review | After 2 failures |
| Rate error | Retry with backoff | After 3 failures |
| Label error | Retry with backoff | After 3 failures |
| Payment error | Notify finance | Immediate |
Recovery Workflow
const handleShippingError = async (order, error) => {
const errorType = classifyError(error); // Log error
await logShippingError(order.id, error);
// Determine action
switch (errorType) {
case 'retryable':
await retryQueue.add({ orderId: order.id, attempt: 1 });
break;
case 'address_issue':
await flagForManualReview(order.id, 'address_validation');
break;
case 'rate_error':
await useBackupCarrier(order);
break;
default:
await escalateToSupport(order.id, error);
}
};
Atoship Automation Features
| Feature | Benefit |
|---|---|
| Platform integrations | Pre-built connections |
| Automated rate shopping | Best rate selection |
| Webhook support | Real-time tracking |
| Batch processing | Bulk operations |
| Error handling | Automatic retry |
Start Automating Your Shipping
Create your Atoship account for automated shipping workflows with built-in integrations.
Ready to save on shipping?
Get started with Atoship for free and access discounted USPS, UPS, and FedEx rates. No monthly fees, no contracts.
Create Free Account



