case-studyvintagereseller
Case Study: Vintage Clothing Reseller Shipping Profits
How a thrift reseller maximized profits through smart shipping strategies.
January 9, 20262 min read32 views
Vintage Clothing Reseller Case Study
From Poshmark hobby to profitable business.
Business Model
| Metric | Value |
|---|---|
| Monthly sales | 150 items |
| Avg sale price | $35 |
| Source cost | $5-10 |
| Platform | Multi-channel |
Shipping Challenges
| Challenge | Impact |
|---|---|
| Variable sizes | Hard to estimate |
| Buyer expectations | Free shipping |
| Platform labels | Limited options |
| Returns | 12% rate |
Optimization Steps
1. Weight-Based Pricing
- Weighed all inventory
- Priced shipping into listings
- Used poly mailers for most items
- Poshmark: Used their label
- eBay: Atoship labels
- Own site: Best rates
- Set at $50 for bundles
- Increased avg order value 40%
Profit Improvement
| Metric | Before | After |
|---|---|---|
| Avg shipping paid | $7.80 | $5.20 |
| Shipping as % of sale | 22% | 15% |
| Avg order value | $35 | $52 |
| Net profit/item | $12 | $19 |
Monthly Impact
- Shipping savings: $390
- Higher AOV profit: $450
- Total improvement: $840/month
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